There's a couple of embedding startups out there -- I think there was one doing embedded analytics in our batch earlier on, but I don't remember if they pivoted. Looker is especially egregious in my opinion, since Google owns it.

Mostly, we think it's unhinged that companies spend so much cash on Snowflake/BQ/Looker and friends, not to mention the cost of hiring data engineers and data scientists, and then don't actually finish integrating it into the presentation layer.

Hard agree on the unhinged cost.

One thing we're working on at https://www.definite.app/ (full data stack for less than you spend on your daily coffee)