More likely Option 3: Vastly more people are connected to the Internet, which now has far superior paths to monetization.
On the people count front, Google's numbers show %-wise between 2006 and 2010 we went from 68.21% to 79.3% population wise (and population generally went up 4%) so there was a growth in the user base but not one to justify 40x growth in value on similar headlining companies IMHO.
I'm saying that the aggregate number of people using the Internet has grown much, much faster. I don't have exact numbers handy, but it's certainly possible that the total Internet population has grown more than 100% over this period.
You also raise an interesting point about frequency of usage, which would also contribute to valuations.
In 2012 it doesn't require huge leaps to see how a company Pinterest rapidly could get to revenue numbers that support this valuation. At YHOO's current revenue-multiple-margin mix, this would imply revenues of around $400m-$500m. I don't know what their revenues are now, but given their growth and reach I'd be surprised if investors didn't pay a higher multiple for Pinterest than for YHOO.
It's like valuating a paper products company by the total number of people in the world. Sure, they all might be able to or even want to use a paper product, but what's important when making the call is the company's ability to sell to them while still making money.
Anyway, I think the OP here is spot on. It's not that these companies are crap or worthless. It's the size of these valuations. We throw around billions like it's nothing now, when less than 10 years ago it was rare to see valuations 1/10th of that. Name something else that had it's value grow so greatly over such a short period of time. Houses maybe?
maybe it's the comfort level of the audience that helps with monetization?
I'm fairly certain Pinterest never would have taken off if most of their users didn't have a couple of years of Facebook under their belts.
I'd rather have 75 del.icio.us's than 1 Pinterest but.. I readily admit I'm getting old ;-) So my question is, did the folks 7 years ago get a bad deal or are the valuations now over the top?