We still (by and large) don't buy newspapers online! They're ad-funded, and the whole media industry has gone away from pay to read.

What does everyone do when we find a paywalled article? Use a site that bypasses it. We don't buy news in 2024.

We do buy books. I grant that :) I don't want to be seen as agreeing with the article wholly, but I think that predicting the future is a hard game. I'm inclined to be sympathetic towards it.