Facebook will do much better than you think

Re:Facebook will do much better than you think by jkuria on Wednesday May 16, 2012 @07:55PM (#3984695)

good intent but the op must not be familiar with online advertising. It is very hard to command $20 CPM (or the equivalent in CPC) on no search traffic (where people are not actively looking for a solution). Even big brands that do 'image' advertising and do not care about immediate ROI would balk at such a figure. Case in point: GM just pulled out of FB

[ Parent | on HN ]

Re:Facebook will do much better than you think by kposehn on Wednesday May 16, 2012 @08:07PM (#3984731)

A $20 CPM would be a stretch for larger target segments, but a more reasonable $4 CPM would be quite realistic.

[ Parent | on HN ]