I think the reason is because the technical is boring. It's gotta get wrapped up in pretty plug-and-play hardware, customization-forward (social feed that you design!), private (your data is stored right in your home!), etc.

I think it could be aimed well at something like the livestreaming/Twitch/YT community, and build out from that base.

Thanks for sharing Freedombox too, I've never heard of them before.