sadly Assange was not a "funny man" and totally lacked the gift of humor. So the only tool he had was his rightousness coupled with his will to embarrass.
Sadly for him he is a self obsessed and attention seeking cretin. Would he have had any charisma or the gift of humor the outrage of what was done against him would be a lot bigger. One can only dream of the damage that could have been done against these criminals in the US and Britain (and the EU) by somebody who knows how to package these things into better. The raggedy Wikileaks outlet was never going to be capable of this. A shame because anyone who believes in civil rights all over the world deserves better.
It's also a national pastime to crap on the government. Are you not aware that thousands of reporters and millions of people embarrass the US government every day?
The release of "Collateral Murder" damaged public opinion of the US invasion of Iraq and US foreign policy in general. If journalists embarrass the US government by telling them their nose looks funny, Assange embarrassed them by pulling their pants down at the half time show at the Superbowl.