It is. The major music streaming players all have pretty much "everything" except niche stuff. (Spotify tried to differentiate with podcasts but it's probably fair to say that was fairly unsuccessful--or even a net negative for some.) And how much can you twiddle with the interface in ways that don't, on net, piss off at least some of your user base? And I would guess that pretty much everyone who is in the addressable market for music streaming at current market rates that are maybe breakeven with a tailwind already have it. (Which probably not coincidentally are in the ballpark of what people paid for music pre-streaming.)

For apotify it's not even share holders anymore. They need to figure out how to survive at all. It's either flail their arms in a desperate attempt or just give in like jack on the titanic.