Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account
by neilk on Tuesday May 15, 2012 @08:55PM
(#3979796)
Facebook ads would have to be really, really terrible for their claims to be true. According to another Forbes piece, $40M is not even 1% of GM's ad spend per year.
And this is where all the young consumers are spending hours per day. And lot of car ads are just about brand awareness; they don't depend on intent, or even clickthroughs. Seems fishy to me.
http://www.forbes.com/sites/rebeccalindland/2012/05/15/gms-f...
And this is where all the young consumers are spending hours per day. And lot of car ads are just about brand awareness; they don't depend on intent, or even clickthroughs. Seems fishy to me.