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Re:Facebook’s business model by Jare on Tuesday May 15, 2012 @07:56PM (#3979596)
They will be selling me diapers while I'm socializing (!), not when I'm trying to buy diapers. It's just not very powerful.
Re:Facebook’s business model by qq66 on Tuesday May 15, 2012 @07:59PM (#3979609)
You don't just socialize on Facebook. I listen to music on Spotify (tied up with Facebook), I read articles people post on Facebook, and most importantly, I visit hundreds of web pages with Facebook "Like" buttons which Facebook can use to build a profile of what I'm like even when I'm not on their site.
Re:Facebook’s business model by waterlesscloud on Tuesday May 15, 2012 @08:14PM (#3979660)
What are you doing when you're at a baseball game?

And yet there are plenty of ads there. Why? How do they work?

Re:Facebook’s business model by Drbble on Tuesday May 15, 2012 @08:35PM (#3979723)
Mostly brand awareness, which is famously inefficient and only works for products with extremely wide mass appeal, like Coke.