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A comment on GM Says Facebook Ads Don't Work, Pulls $10 Million Account. Parent comment

Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by davvid on Tuesday May 15, 2012 @07:20PM (#3979486)
If users can't tell the different between Google Ads and search terms (or between CBS and a random site), they're unlikely to distinguish between newsfeed updates from friends and paid ads

That's a big assumption to make. The bar is low for search results because they have no personality.

For friends -- we know our friends. They have a distinct personality. Ads disguised as messages from friends could have a negative effect because of this dissonance.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by girlvinyl on Tuesday May 15, 2012 @07:59PM (#3979606)
Typically when someone "likes" a product or service, that shows up as the ad. For example, my father "liked" Carnival cruises, this makes sense as he's been searching for a cruise lately. The ad showed his picture next to a Carnival ad. It looks very authentic if you're not paying close attention.
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