GM Says Facebook Ads Don't Work, Pulls $10 Million Account

Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by mpeg on Tuesday May 15, 2012 @06:54PM (#3979371)

Hey,

That's not true, you can do either CPC or CPM for any kind of facebook ad; what they did do is replace the CPM functionality (which btw, is still available if you use a third party ad tool with facebook) with an "optimized CPM" which auto-bids for you according to what results you want to get.

You can still set a manual max bid though :)

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by jvanderwal on Tuesday May 15, 2012 @09:10PM (#3979838)

Thanks, I'll have to look into the third-party tool option. Mostly I've been running ads with external links and it would only let me do CPC, but I did do it all thru fb's dashboard.

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