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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by waterlesscloud on Tuesday May 15, 2012 @05:47PM (#3979069)
Facebook excels at advertising things people don't search for (and thus for brand advertising as well).

Google excels at advertising things people do search for.

Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by jonknee on Tuesday May 15, 2012 @09:08PM (#3979835)
Excel is a bit kind, Facebook is still trying to figure out advertising well enough to justify it's current valuation.