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A comment on GM Says Facebook Ads Don't Work, Pulls $10 Million Account. Parent comment

Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by nostromo on Tuesday May 15, 2012 @05:11PM (#3978879)
Their page has (roughly) 300k followers. That's $100 per reachable user per year, which is insane.

If they were using that additional $10mm to get the 300k followers to begin with, that's an even worse indictment of FB advertising for traditional brands.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by lambda on Tuesday May 15, 2012 @05:48PM (#3979078)
Remember that they don't have just one brand on Facebook. For example, they have 1.3 million followers on their Chevrolet page. They have 1.1 million for Cadillac. 400k for Buick. 660k for GMC. 525k for OnStar. 350k for their "TeamChevy" Chevrolet racing page. Now, there's sure to be some overlap there; but that's still easily 2 or 3 million followers.

That's a factor of 10 more than you were estimating; and that's just based on a quick poll of brands that I took a look at.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by joelhaasnoot on Tuesday May 15, 2012 @05:27PM (#3978957)
I assume the figure is for all their brands, not just the GM page?
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