GM Says Facebook Ads Don't Work, Pulls $10 Million Account

Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by PedroCandeias on Tuesday May 15, 2012 @04:54PM (#3978778)

Banner ads are a relic of the 90s. I fully expect facebook to discontinue them eventually.

Because who cares if ads don't work? GM just endorsed sponsored content (to the tune of $30M, no less), a form of advertisement facebook can easily serve to their ever growing mobile user base.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by raverbashing on Tuesday May 15, 2012 @04:59PM (#3978802)

Also, I'm not sure GM's marketing dept. is experienced in advertisement for online media

Sure, it's easy to advertise on FB (or Google Ads). It's a whole different story to make it effective.

Take Google AdWords. If you don't optimize your strategy you'll have a high CPC (cost per click), will probably pay for ineffective words. Also, there are changes you can do to your content (being advertised) that affect your CPC.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by huggyface on Wednesday May 16, 2012 @10:27AM (#3982147)

GM isn't a mom and pop. They engage marketing agencies who certainly know what they're doing.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by raverbashing on Wednesday May 16, 2012 @01:24PM (#3983021)

They certainly aren't mom and pop but it doesn't mean they are up to date

They may keep an old agency just for the sake of it, who may not be specialized in modern medias

And they can hire the best people for internet marketing just to end with their campaigns not approved by GMs marketing department, having to get something conservative (hence, ineffective)

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