This has absolutely nothing to do with consumer choice. Apple device popularity among consumers has created a market of apps and technology that exists. That market is larger than the GDP of most countries. It is governed by Apple’s policies, and those policies are anti-competitive against companies wishing to participate in that market.

Spotify, just by virtue of the fact that someone installs their app, must pay Apple 30% of their revenue. Imagine trying to compete in a market where you have to pay your largest direct competitor 30%… And on top of all that, Apple keeps the internal fancy APIs all to themselves. It’s insane this hasn’t come sooner