Yeah, and don't get me started on the audiophile perspective on Bose. Bose is an ear candy brand, what you hear out of them is not even close to what the audio engineer intended the experience to be. I won't fault anyone who's fine with them, but I would never buy a pair of Bose.

That being said, they absolutely excel at noise cancellation, and that's because their core market is airmen, Bose is used almost universally by pilots for their in-flight headsets. It's where they make their actual money.