But I thought all of Apple's users were extremely rational actors who freely chose for their experience to be restricted because they knew it was better. Surely if the alternative app stores were so inferior and dangerous all of these discerning users would reject them, and paying the 30% tax would be well worth the competitive advantage of offering your product at the only marketplace that notoriously lucrative cohort would accept. You're not insinuating that Apple's userbase isn't that sophisticated and doesn't make purchasing choices based on factors other than social vibes?

Let me explain again since it went over your head the first time.

Companies, all else being equal, will choose less regulation over more regulation. If TikTok could release outside of the App Store where no one can inspect what they do, they would only release it there. Users addicted to the app wouldn’t suddenly stop using it but now they would be exposed to whatever TikTok feels like doing. They will choose the path of least resistance, not all the paths. It’s not that hard to understand.

So what. If iOS doesn't suck, their apps won't be able to do anything malicious so no added risk. If a kid in China with an iPad testing the app for 3-4 minutes is a real security benefit, I'm Tim Cook.