Have you checked Tesla prices over the last 12 months?
The automotive industry is known for bad margins. Interest rates go up, willingness to pay for large ticket items goes down. We won’t see anything like 0 percent rates for possibly 100 years.
One interesting outcome: near shoring of production drives local labor wages up for the long, permanent term. Maybe more in India/Mexico than the US, but still significant. And better for all than the past.
I'll give example on Brazil. Cars were ridiculous expensive lately. Then BYD came in.
There were rumors of them launching Seagul (they call Dolphin Mini here) for R$ 100k.
Renault had Kwid E-tech for R$ 142k. They had to lower TO R$ 100k. They had to cut 30% out of nowhere because of Chinese competition.
GWM and Chery is also going well here as far I know.