To clarify, yes whois registries have existed since the start of the Internet. However the location provided by those registries does not equate to the users' location. For example, back in the day, IBM (IIRC) ran a worldwide network of dial-ins and all of their IPs were registered back to their headquarters in Schenectady, NY. So yes, we figured out how to monetize it and maybe in the extreme "invented" is a stretch - maybe I should have said "invented a way for it to be accurate to a city level". In case you're wondering, 94% accurate to a city level, worldwide when I was there.

I think this is a much better tagline, personally. It paints a picture of how it went above and beyond what was there already.