1. Make the things cost nothing, and you will lost the simple value of the thing. The value of the things comes with people caring about it. The simplest way to make people care about something is money.

2. Make the AppStore open and censorship-free and half of the apps will not be able to launch.

3. You need to get rid of script kiddies and lovers of fun and former middle-tier managers and game magazine review writers etc etc to have something that is close to a quality thing. Behold: native development and steep learning curve.

So, keep talking.