I think my assumption came from two places: (1) My own bias (I use Zigbee) (2) Zigbee is big enough to have been sold in big box stores.

However, a rewrite which explains the global context would be even better, if it can be done concisely. You're right that many people won't know that. It's super-helpful to have a paragraph-length (max) description of any projects which is accessible to as broad an audience as possible.