I think it’s only immoral to ignore it if you know it’s an issue in the first place. I was never taught about it in undergrad. I knew that blind people existed, but hadn’t been around a blind person using a computer to appreciate what a pain in the ass it could be.

Whether it’s from disregard or ignorance, the end result for users is the same: lack of accessibility. I don’t think the well meaning but ignorant person is bad, though. I’m sure I’ve inadvertently made software that was challenging in ways I’d never have anticipated. “Click Cancel in the next 10 seconds to stop erasing your hard drive. 9. 8.” (Guy with ALS desperately tries to move the cursor over to the Cancel button.)

There are so many ways a person’s abilities can be different that the norm. Someone can be quite empathetic and still miss a lot of things they could be doing better.

It's not about saving costs. When you don't know how you're gonna pay next month salaries and bills, you don't have mental capacity to think about screen readers, font sizes or whatever

Agreed, despite your justifications being cost-driven. A business is supposed to deliver. Accessibility is part of that. Much like we wouldn't accept rotten food at a restaurant in whole or in part, we shouldn't be okay with leaving out accessibility to at least some standard. If a restaurant can't deliver and serves rotten food, we should be okay with it going out of business. This holds for software companies that view accessibility as technical debt/#todo items.

Especially web accessibility standards are so tenplatizable and test driven now, there really is no excuse.

Your comparison is flawed, in my opinion.

What you're saying is equivalent to a restaurant owner who doesn't serve meals adequate to allergic people is a jerk and should go out of business.

I disagree from a conceptual/philosophical perspective (broken accessibility is bad delivery, not just occasional mishap/edge case for some small set of customer) and from a practical perspective. It's not an occasional customer, it's a huge chunk of the marketplace. Here are some stats: https://themeisle.com/blog/web-accessibility-statistics/

I don't think software shop owners that are ignorant of or ignoring accessibility are necessarily jerks. Before being informed, they are transgressive to good sense; after being informed, immoral. How they act directly towards someone is what defines whether they are a jerk or not, and that, in my mind, is not really connected to the conversation.