Sure, but is that situation worse than other traditional forms of advertising? Are we just saying that the advertising industry is so greedy that they want so much more of the pie than they used to have, that we should enable them?

> Site X could show ads to users just fine without third-party cookies but then advertisers would not be so sure about the stats.

Feels like 99% of people would prefer this. Maybe advertising becomes less effective, but it may actually become more effective if it leads to more ads being visible since they are no longer ad-blocked.