> is a strong indication that they do not value freedom (of the web) and ethics.

I don't think the average barbershop/restaurant owner will care about that, for instance? They just wanna set up a Facebook/Instagram and done, they can now instantly receive messages from clients to make reservations and also share their stuff with posts. I bet they don't even know they can make a website.

Also, every time they end up getting a website, it's powered by Wordpress hosted in the slowest server you can imagine. And it will end up redirecting you to a propietary service to make your reservation (Whatsapp, Facebook, Instagram...)

At least that's what I see in Europe and south america, I have no clue how it is everywhere else.

I don’t think lack of technical skill implies not valuing freedom. There isn’t really alternatives that are as easy to use and have their clients already on it. They are as much a captive audience as anyone else.