The sad part being that traditional marketing cares very little about these users outside of the aggregation parts.

When the goal is to make people pay, a base strategy is to target user who are already spending money. So "fast enough on a current [device sales team is using]" becomes the baseline, and optimizing for older/weaker/cheaper environments isn't an proposition that will convince.

Except when you're ad supported. Then the balance will be a bit more in the middle.