Ya know the funny thing about Pebble, looking back as someone who is on his 3rd apple watch: At the time, I honestly thought Pebble was doing it the right way! And in hindsight, I still think that at launch, they had the perfect idea - for that point in time. Their initial success even matches that.

When the tech advanced, and use cases evolved, and users had become accustomed to the limitations of the apple watch style of smartwatch - which regarding battery life STILL HOLD TRUE... once all that was the case, Pebble had to deal with the "and now what?" and they couldn't.