contrary to most of the comments here, I actively enjoy going to the movies. Have always, and still do. To some of the points raised, I live in a decidedly rural area. So consequently, grabbing a movie at 10pm fairly frequently leads to me having the imax all to myself. Another contributing factory might be that I tend to go during week nights, and after the opening weekend. It's true that the home experience has improved tremendously over the years (I've had a projector+retractable ceiling screen for over a decade), it doesn't come close to an imax sized screen.