Yeah the cheap stuff is on par with up to 10x cheaper stuff on Amazon (you just have to deal with drop shipped branding and dodgy/no instructions), the more expensive stuff has better quality competitors IMO.
Such as Dwell.co.uk, coincidentally, completely unrelated afaict to OP. They make veneer-grade non-flat-pack furniture (and upholstered stuff) at a mid-high Ikea price. Made similar I think, or any number (including local showrooms) of suppliers of either drop shipped or wholesale manufactured oak+paint-grade, it seems quite common/popular. I have a couple of items from cotswoldco.com for example that have absolutely matching (but differently named) pieces available from an unrelated local independent shop, that I might otherwise assume had a small manufacturing operation too.
Dwell.co.uk is sadly now part of DFS, so whether the quality and range continues...
I realise it's unclear because of the position in the sentence & my lazy phrasing, and doesn't read well, but that was capital-M Made, made.com. As in 'Similar to Made I think, [...]'. (Can't edit it now.)
Their expensive furniture is good mid-range stuff, the cheap stuff is cheap.