There was a study investigating people's preferences for living type ... I don't remember whether it was 40/60 or 60/40, but the preference for SFH or for apartments is not universal.

Honestly it's weird that people decide they know how other people want to live, both ways. Obv it stems from folks assuming that their values and wants are universal therefore anything derived from those is obvious, but some folks have some pretty extreme confidence in knowing other people's preferences.