It still is consumption, but I think we can both agree that not all consumption quality is equal. Consuming adorable cat videos* are a pallete cleanser, but doesn't advance you much. Meanwhile, some muesuems can really come out and give a person a wider world view or illuminating perspective of events taken for granted, which may change a person's approach to life.

*Nothing against cat videos, you can also have high quality pet content as well (e.g. learning how to take care of a cat or figuring out their wants/needs. Maybe even getting one of those word mats for a semblance of speech).