>I mean sure, if people wanted to watch the latest episode of Game of Thrones but couldn't because it wasn't available to them (or they were unhappy with the terms) and someone else then said "I have a series like Game of Thrones and it's free!" THAT would be "somebody else" providing what the market want, but it isn't.

Here's what I'm saying: If HBO is offering Game of Thrones on HBO.com to anyone willing to pay $10 (or whatever) for it, and The Pirate Bay is offering it for $0, probably some people are still going to go to The Pirate Bay and get it for $0 instead of paying $10 for it. And that sucks; it would be nice if we could wave a magic wand and make it stop without impacting millions of innocent people, but we can't.

However, if you go to HBO.com and there is no reasonable way for you to insert cash and watch video, far more people are going to end up at The Pirate Bay than would if the show was available on the official website. And that is something we can easily do something about. So isn't it better to adopt the solutions that actually reduce the problem than to sit around complaining how unfair it is while unnecessarily losing a bunch of would-be customers?