Re:Android Income Report
by DenisM on Sunday May 13, 2012 @12:40PM
(#3967434)
You are right to wonder. Mobile ads largely do not work. I tired admob as a publisher and a as an advertiser, results are poor. As a publisher I saw ad revenue on the order of $5 for 1000 active monthly users. As an advertiser I sunk in a few 100 bucks and saw I think one purchase of my apps that I advertise. Mobile ads are destroying value.
I have once met a person at a conference who said he was making money in mobile ads. Turns out he knew peopple at abig companies willing to spend money on brand advertising. I still run the admob ads In my app, and I see that most ads are brand ads, and ads from companies willing to buy their way into minds e.g. Google or Microsoft.
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It leads one to wonder if the mobile ad payment argument is simply a problem with Google. That is, Google's strength is in advertising, and it works for Google due to their size and reach, but that capability may not expand to their app developers. Certainly, some are making the argument that there's more money to be made by pushing your app through a traditional retailer than a traditional advertiser. (Erm, that last word may be a poor choice there... I just can't think of a better one.) e.g.: http://www.engadget.com/2012/03/31/flurrys-analytics-apple-a...