There's been a huge trend in the last 5 or so years for corporations to go to "influencers" like Brownlee because they're ignorant and uninformed to the depth the industry press are.

This has been going on for a decade with shitty kickstarters for bicycle accessories which had to be kickstarted because the designers couldn't sell the idea to any existing companies, get funding, secure distributorship, or all of the above, because the industry knew their idea was shit.

Nowadays it's fly-by-night e-bike importers who hire a firm to do some high-end looking branding and import some shitty e-bikes with some gimmick (for a while it was lightweight single-speed ebikes, for example), last just long enough to sell a bunch, ship out replacement parts at the drop of the hat to keep early adopters happy and then evaporate as the bikes really start to break down and the brand's reputation tanks.

Brownlee knows a lot about cell phones and cameras, but his knowledge in the automotive industry is shit and everything he puts out is tepid and "safe". He regurgitates the press packet, follows the standard "nice things to say but a few subjective criticisms/opinions to make it seem impartial", and that's a wrap.

Look down his list of videos: "the Bolt EUV is the best deal in EVs!" "The Kia EV9 is surprisingly good!" Whoa whoa Keith, don't get too controversial!

At the age of six I knew my mom’s meatloaf sucked. For some things in life, you don’t need to be “qualified”.

You don’t need to be a Certified Gearhead to know that a backup cam that doesn’t work half the time contributes towards making a car experience crappy.

In fact it can be good to have “normie” opinions and reviews. Some things are meant to be refined tools used by the general populace.