Re:Portable Ideas
by stcredzero on Saturday May 12, 2012 @03:49PM
(#3964908)
parables have a way of side-stepping the logical critic in people’s brains and appealing directly to their emotions. Sometimes that’s a big win.
Second, I’ve tried to come up with sound bites...Sound bites are the refined sugar of ideas for good and for bad.
As you note, those are equally applicable to ideas with and without substance.
The truth is, I have no system or method for generating portable ideas, just some observations that many portable ideas have certain characteristics in common: They have emotional impact (tip 1), they are easy to remember (tip 2), and they avoid being divisive (point 3).
I'd posit that looking for ways to popularize substantive ideas will produce portable ones.
Second, I’ve tried to come up with sound bites...Sound bites are the refined sugar of ideas for good and for bad.
As you note, those are equally applicable to ideas with and without substance.
The truth is, I have no system or method for generating portable ideas, just some observations that many portable ideas have certain characteristics in common: They have emotional impact (tip 1), they are easy to remember (tip 2), and they avoid being divisive (point 3).
I'd posit that looking for ways to popularize substantive ideas will produce portable ones.