The news is that he's part of the Big Content establishment, or at least he's as much a part of it as he chooses to be. He makes networks millions. And despite being part of that establishment, and having as much motivation as any other DRM-using publisher, he chooses to go DRM-free, and still makes money. His customers are happy, and he's happy.

The smack-talking personality and humor in his site copy is all icing on the cake, it's the money-making non-DRM sales that's news, relevant, and worth paying attention to.