Good Lord how the hell was this study published? Given the obvious conflicts of interest, selection bias inhering to using a baby formula company listserv, and the lack of any sort of rigor in the methodology in the main paper, I was hoping to find some salvation in the supplemental methods. Survey details:

"You are being asked to complete this survey because you meet all six conditions "

...

"5)you experienced challenges with feeding your baby because of the infant formula shortage in May 2022"

Somehow the idea that 80+ percent of respondents switched formula is less shocking in that context huh. Also half these study questions seem like a well designed market research survey for Bobbie.

At least it looks like they didn't waste taxpayer money on this