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A comment on Louis CK does it again - 2 audio shows without DRM at $5 each. Parent comment

Re:Louis CK does it again - 2 audio shows without DRM at $5 ... by kevingadd on Saturday May 12, 2012 @06:28AM (#3963435)
I've always held the pet theory that a sufficiently human and casual tone can overcome a lot of fatigue/wariness that would otherwise stop people from listening to you. Sometimes, I feel like if you're just completely transparent and honest with the customer, maybe they'll be willing to listen.

I never managed to convince anyone to try A/B testing a banner ad that literally just said 'BUY OUR SHIT', though.

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Re:Louis CK does it again - 2 audio shows without DRM at $5 ... by AgentConundrum on Saturday May 12, 2012 @06:41AM (#3963451)
That might sound too overly forceful to come off as human and casual. I can definitely see it working for someone like ThinkGeek though.
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Re:Louis CK does it again - 2 audio shows without DRM at $5 ... by rmATinnovafy on Saturday May 12, 2012 @08:39AM (#3963668)
That is the base of good copywriting. To connect with the reader in a perosnal level. It can only be achieved by (big surprise) being honest, human, and friendly.
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Re:Louis CK does it again - 2 audio shows without DRM at $5 ... by Terretta on Sunday May 13, 2012 @01:52AM (#3966174)
“You should buy our shit online here.” – D.C., Jul. 2009
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