Makes sense from a Nikon perspective: I have to pay anyway, over period X that amounts to sum Y, put that next the acquisition price and the estimatebof how long you want to use the tech you are paying for and there is your business case.
Plus, you get new business and a new product range you don't have yet. That alone justifies an acquisition.
Re:Nikon to acquire RED
by steveBK123 on Thursday March 07, 2024 @07:03AM
(#39628039)
Right, its like RED was in the middle market, which is a bad place to be in any product/industry. Too expensive for consumers, but still not able to command premium pricing from top end pros?
Maybe that’s what’s partially responsible for the acquisition - also Red struggling to get market share from Arri Alexa on bigger budget productions, and facing pretty stiff competition from lower priced cameras by Blackmagic, Sony etc