If you can get $2000 of cardboard, foam, and plumbing parts to launch a 50kg warhead at a target 100km away in ten minutes, you can do the same for $2,000,000 and 1000 targets; Long-range anti-air rockets are almost useless for this because they cost more than $2,000,000 per, and even short-range ones cost more than $100,000.
https://blog.nfb.ca/blog/2009/07/27/how-to-fighter-airplane-...
Here's an article:
https://www.cbc.ca/news/canada/manitoba/famed-aviator-rememb...
No need for charges to fire, rail itself can be relatively unprecise, as long as the shell head can glide bomb the flight trajectory to target.
Rest of the shell body could be a small distribution charge and some vacuum compressed peeble.
Or just do away with traditional artillery altogether and electrically gun up small gun cotton glider drones, that circle above target areas until they receive a drop and kill order.
I suspect somebody is just trying to get their nose in the defense trough.
Then there's the sound and IR signature.
So maybe for a garage workshop cruise missile, not so much for mainstream use ...