Transfer speeds by year 2001 USB: 480Mb/s

    2012 Lightening 480Mb/s

    2023 USB 80,000 Mb/s

    2023 Lightening 480 Mb/s

Apple wasn't hesitant, they knew it was an inevitable switch so never invested in to Lightening.

They were quite happy knowing once you bought Apple, you kept Apple or you lost all your accessories.

They're still playing the same game now. My Airpods work grate on iPhone, but they only connect to some non-apple devices over bluetooth (not PS5), and when they do connect, if the mic is on the audio is awful.