First, thank you for posting this because this was my first clue that I mixed up EA’s thing with Epic’s thing. My bad.

Second, wanting to compete and competing aren’t the same activity. They are not presently a competitor to the iPhone’s App Store. They may become a competitor in the future, pending presumably at least some discussions between Apple, the EC and Epic, and possibly a legal fight, but calling them an app marketplace competitor in the present-tense is not accurate nor justifiable.