Or, it's just a sign of things to come. Advertising is a negative-sum race to the bottom. If generative AI is cheaper than stock photos, then that's what will be used, first by few to gain momentary advantage in costs, then by everyone else to undo said advantage.

Today, it's enough of a novelty to warrant some outrage and a news article. But people will slowly get used to shitty AI art over the months to come, just as they get used to diminishing quality of everything in life. And then, nobody will be complaining about some orchestra's marketing intern playing with image generators; they'll be built into tools and done automatically anyway.

Resistance is futile.