Like you say, I think what's being discovered is the lack of utility in these things. These techbro companies with Gemini, ChatGPT, etc. are just rediscovering that human to human communication is hard and cannot be automated and that human illustrators, artists, animators, writers, etc. have real, actualizable value.

And it's rediscovering that we suck at prompting even humans, much less systems that have no idea what they're doing and just statistically stitch and glue data together.

These LLMs are just exposing that humans are fairly bad at communication and they are encoding that into automated systems.