> It's the same reason BMW won't put a death trap self-driving car on the road. They aren't woke, they're making justifiable strategic decisions

Nobody finds it peculiar that a car company would prioritize safety. Thats an understandable value system to 99.9% of people. By contrast most people think it’s odd that a search company would care so much about people’s skin color that they would alter user inputs in order to get the system to change the races of people shown in the results. That’s a classic example of “go woke, go broke.”