Rivian is a whole other segment. Its more for people who don't really need a truck but like the idea of one. Their SUV is really pretty much way better, as the truck bed is too small.

> Its more for people who don't really need a truck but like the idea of one.

That’s the Cybertruck segment.

Cybertruck is simply too big for most people. Rivian is much smaller

Back in mid 2000s, the midsize truck segment was booming, despite the fact that you could get a similarly equipped f150 for the same price that was better in almost every way except for one thing, size.