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Re:Mixpanel Raises $10.25M by giltotherescue on Thursday May 10, 2012 @01:51PM (#3954871)
It's exactly the same amount of effort to setup. I use both GA (for pageview tracking) and Mixpanel (for engagement tracking). Mixpanel's funnel tracker is more robust, and there is no GA equivalent to Mixpanel's retention analysis. Plus, Mixpanel's event tracking is truly real time.

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