He wasn't an asshole. Mark is 27 years old. How old is the Wall Street and banking system in this country? Its older than his parents! Bankers are evil, but if you come for money you better show them respect because they rule the game and hold most of chips. I agree with author. Fun time is over! FB needs to show profits and prove to stockholders that its worth their money. Coming in hoodie helps publicity, but that's it. It tells average Facebook yuppie "oh Mark is "selling" but hey he still is himself so everything is fine". FB and internet is still too young to figure itself out. This could be bubble. FB can go down like anything that was trendy in its time. I think buying Instagram for that much money shows how desperately scared Mark is. He was incredibly lucky that Instagram owners didnt turn out to be another Mark and say "we don't sell" and keep building momentum. My sisters that are trendoholics switched from reading "boring" (according to them) Facebook updates and messages to taking snapshots and limited wording on Insta. Trend is moving beyond FB and Mark knows it! Next time when FB wants to buy something overtaking the net, they may hear "no, thank you".