Re:Could this explain the Instagram deal?
by Stenerson on Thursday May 10, 2012 @09:13AM
(#3953290)
I agree - It's not that people aren't using Facebook mobile, it's that they can't monetize Facebook mobile. I'm not sure how buying Instagram fixes that.
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I would say that Instagram buys Facebook time to solve the mobile revenue problem by extending their virtual lock-in on user's photos.
I think they can monetize Instagram easier than they can monetize Facebook Mobile.