Two things: 1) people really buy Louis Vuitton stuff for the brand name itself, so they can show off their wealth. "Look, I paid $500 for a belt that's no better than a $25 belt from Macy's!" So partially yes, a Yangwang isn't going to have the same brand appeal. 2) Unlike a belt, a layman can't tell how good a car is by just looking at it. Cars are incredibly complex machines. So normal people use brands and brand reputation to judge cars, which is why Toyota and Honda are so well-regarded. It takes a lot of time to build a reputation for quality, since people expect cars to last for many years without breaking down. A weird Chinese brand that no one's heard of isn't going to have a perception of quality until people in the West have been driving them for 5+ years. And people who buy to signal wealth, rather than for quality, probably aren't ever going to buy them.