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Re:Apple cancels work on electric car, shifts team to genera... by x0x0 on Tuesday February 27, 2024 @03:03PM (#39529032)
A self-driving car is not something that Apple has any relevant expertise at building. They can't even make siri work well. They had zero hope to make a self-driving car.
Re:Apple cancels work on electric car, shifts team to genera... by bryanlarsen on Tuesday February 27, 2024 @03:05PM (#39529054)
That's far from true. They have world class expertise in design and supply chain management. That would transfer over to the car market a lot easier than it would to pretty much any other trillion dollar market.
Re:Apple cancels work on electric car, shifts team to genera... by x0x0 on Tuesday February 27, 2024 @05:06PM (#39530771)
What AI thing (I can't think of a single one) does Apple excel at?

Waymo and Baidu can credibly claim they have the people and track record to do this thing. Apple isn't anywhere close.

Re:Apple cancels work on electric car, shifts team to genera... by duped on Tuesday February 27, 2024 @03:27PM (#39529373)
Shipping a billion iPhones and shipping millions of cars only reasonable each other at a surface level. Apple does not have much expertise in maintaining the same supply chain and logistics, and certainly not in design.

They could hire people with the expertise, but Apple is allergic to growing engineering expertise outside of Cupertino.

Re:Apple cancels work on electric car, shifts team to genera... by jsight on Tuesday February 27, 2024 @04:13PM (#39530062)
They could hire Magna to build it for them!

Then again, that isn't necessarily working out perfectly well for Fisker.

Re:Apple cancels work on electric car, shifts team to genera... by moogly on Tuesday February 27, 2024 @07:21PM (#39532198)
I doubt that's Magna Steyr's fault though. They've produced 10k cars, but Fisker have only delivered half of those, and from everything I've seen, it seems to be well-built from a hardware standpoint.
Re:Apple cancels work on electric car, shifts team to genera... by YetAnotherNick on Tuesday February 27, 2024 @03:11PM (#39529125)
They could easily buy Volkswagen sized company from the reserve cash they have and still have quite a good amount of reserve left. I don't think car experience is something that is the limiting factor.
Re:Apple cancels work on electric car, shifts team to genera... by adra on Tuesday February 27, 2024 @03:46PM (#39529666)
Yes, let's take a very high margin business to buy a very low margin business. Our shareholders will surely appreciate that.
Re:Apple cancels work on electric car, shifts team to genera... by YetAnotherNick on Wednesday February 28, 2024 @04:32AM (#39535822)
Or let's bet 2% of valuation to create another high margin business in one of the only sector that could give us trillion dollar more. I am just saying that few 10s of billions are enough to get all the tradition car makers talent, so if they are serious about car this is not the blocker.